{"id":6864,"date":"2022-03-16T12:43:43","date_gmt":"2022-03-16T11:43:43","guid":{"rendered":"https:\/\/www.las-bogastvopodezelja.si\/incoming-agencija\/"},"modified":"2022-03-16T12:43:43","modified_gmt":"2022-03-16T11:43:43","slug":"incoming-agencija","status":"publish","type":"page","link":"https:\/\/www.las-bogastvopodezelja.si\/en\/projects\/projekti-las\/eksrp\/incoming-agencija\/","title":{"rendered":"Incoming agencija"},"content":{"rendered":"\t\t
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Incoming agencija<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Domov<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Projekt sodelovanja LAS \u00bbVzpostavitev modela tr\u017eenja lokalne ponudbe \u2013 Incoming agencija\u00ab je bil odobren na 5. Javnem razpisu za Podukrep 19.3. Priprava in izvajanje dejavnosti sodelovanja lokalne akcijske skupine. Aktivnosti projekta so sofinancirane s sredstvi Evropskega kmetijskega sklada za razvoj pode\u017eelja (EKSRP): Evropa investira v pode\u017eelje.<\/p>

\u00a0<\/p>

V za\u010detni fazi bomo analizirali obstoje\u010do ponudbo na terenu in animirali razli\u010dne dele\u017enike (ponudniki, zavodi za turizem, lastniki kulturne in naravne dedi\u0161\u010dine, relevantni javni zavodi, drugi zainteresirani dele\u017eniki) k sodelovanju. Dele\u017eniki (ponudniki, vodniki, zaposleni v projektu, obstoje\u010de agencije, zavodi za turizem, turisti\u010dna dru\u0161tva, lastniki kulturne in druge dedi\u0161\u010dine, itd.) se bodo na podlagi ciljno naravnanih delavnic izobra\u017eevali, usposabljali za potrebe tr\u017eenja turisti\u010dnih storitev in se vklju\u010devali s konstruktivnimi predlogi glede pravne oblike modela tr\u017eenja, ITP ter postavljanja pravil sodelovanja. Pomemben del operacije bo dolo\u010ditev standardov za sodelovanje, kjer bomo dali poudarek tudi aktivnostim za starostnike, varovanju okolja, ohranjanju narave, uporabi lokalnih produktov, lokalni samooskrbi in ozave\u0161\u010danju o lastni identiteti obmo\u010dja.<\/p>

\u00a0<\/p>

S pomo\u010djo zunanjih sodelavcev bomo analizirali obstoje\u010de integralne turisti\u010dne produkte (ITP) in razvili nove, pri \u010demer bomo vklju\u010dili ponudnike in zainteresirane dele\u017enike k oblikovanju ponudbe za tr\u017eenje. Dele\u017enike bomo seznanili s sodobnimi trendi s podro\u010dja turizma, usposobili vodnike, predstavili sisteme dobre prakse ter skupaj dolo\u010dili top-produkte, na katerih bomo gradili prepoznavnost. Za promocijo bomo oblikovali prodajno spletno stran, pripravili tiskovine in optimizirali digitalno informiranje.<\/p>

\u00a0<\/p>

Nova Incoming agencija bo v svoji pravno formalni obliki imela status socialnega podjetja oziroma bo najmanj delovala po konceptih socialnega podjetja, saj \u017eelimo osve\u0161\u010dati dele\u017enike tudi o dru\u017ebeno odgovornem delovanju tako na trgu kot tudi v medsebojni interakciji, zagotoviti, da bodo ponudniki kot dele\u017eniki aktivno soodlo\u010dali pri delovanju agencije in zagotoviti, da bodo prese\u017eki prihodkov nad stro\u0161ki namenjeni nadaljnjemu razvoju modela. Ta model bo po vzpostavitvi osnovan na poslovnem na\u010drtu, ki bo tudi rezultat projekta, in bo za\u010drtal na\u010din delovanja agencije tudi po koncu projekta.<\/p>

Vzpostavljen model bo podprt s tiskanim ve\u010djezi\u010dnim materialom, ki bo prilagojen posameznim dele\u017enikom (zainteresiranim agencijam, obiskovalcem, animcijo uporabnikov, itd.) in ciljnim skupinam ter bo na atraktiven in sodoben na\u010din predstavljal obmo\u010dje operacije.<\/p>

\u00a0<\/p>

Pomemben element podpore vzpostavljenemu modelu bo tudi spletna stran z vsemi smiselnimi komponentami. Za spletno in ciljno usmerjeno predstavitev ITP bomo zasnovali tudi sistemati\u010dni model digitalnega marketinga, ki bo uporabnikom po vnaprej za\u010drtanem na\u010drtu v skladu s sodobnimi smernicami predstavljal relevantne vsebine v dolo\u010denem obdobju.<\/p>

\u00a0<\/p>

Za promocijo projekta bomo pripravili poseben dogodek, ki bo ustrezno medijsko podprt. Vsi partnerji in tudi kasneje vklju\u010deni dele\u017eniki bodo na svojih spletnih kanalih objavljali vsebine o projektu, za predstavitve na dogodkih pa bomo oblikovali posebno promocijsko tiskovino.<\/p>

Vodilni partner: LAS Ovtar Slovenskih goric<\/p>

Projektno partnerstvo: LAS Ovtar Slovenskih goric, LAS Prlekija, LAS Dobro za nas, LAS Bogastvo pode\u017eelja, LAS Lastovica, TOTI LAS, LAS Ceahlau (Romunija).<\/p>

Trajanje projekta: 24 mesecev (2 fazi).<\/p>

Skupna vrednost projekta: vrednost celotnega projekta vseh partnerjev zna\u0161a 486.897,09 evrov, od tega je predvidenih 392.223,55 evrov nepovratnih sredstev.<\/p>

Sredstva za LAS Bogastvo pode\u017eelja: 127.674,09 evrov, od tega nepovratnih sredstev v vi\u0161ini 99.994,47 evrov.<\/p>

Vir financiranja: MKGP, sklad EKSRP (do 85 % upravi\u010denih stro\u0161kov)<\/p>

Spletna stran Evropske komisije, namenjene EKSRP: https:\/\/ec.europa.eu\/info\/food-farming-fisheries\/key-policies\/common-agricultural-policy\/rural-development<\/p>

Spletna stran Programa razvoja pode\u017eelja: www.program-podezelja.si\/<\/p>

Prevzem dokumenta: Kratek opis projekta (PDF)<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Projekt sodelovanja LAS \u00bbVzpostavitev modela tr\u017eenja lokalne ponudbe \u2013 Incoming agencija\u00ab je bil odobren na 5. Javnem razpisu za Podukrep 19.3. Priprava in izvajanje dejavnosti sodelovanja lokalne akcijske skupine. Aktivnosti projekta so sofinancirane s sredstvi Evropskega kmetijskega sklada za razvoj pode\u017eelja (EKSRP): Evropa investira v pode\u017eelje. \u00a0 V za\u010detni fazi bomo analizirali obstoje\u010do ponudbo na […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6874,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6864","page","type-page","status-publish","hentry"],"yoast_head":"\nIncoming agencija - Las Bogastvo pode\u017eelja<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.las-bogastvopodezelja.si\/en\/projects\/projekti-las\/eksrp\/incoming-agencija\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Incoming agencija - Las Bogastvo pode\u017eelja\" \/>\n<meta property=\"og:description\" content=\"Projekt sodelovanja LAS \u00bbVzpostavitev modela tr\u017eenja lokalne ponudbe \u2013 Incoming agencija\u00ab je bil odobren na 5. 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Aktivnosti projekta so sofinancirane s sredstvi Evropskega kmetijskega sklada za razvoj pode\u017eelja (EKSRP): Evropa investira v pode\u017eelje. \u00a0 V za\u010detni fazi bomo analizirali obstoje\u010do ponudbo na […]","og_url":"https:\/\/www.las-bogastvopodezelja.si\/en\/projects\/projekti-las\/eksrp\/incoming-agencija\/","og_site_name":"Las Bogastvo pode\u017eelja","og_image":[{"url":"https:\/\/www.las-bogastvopodezelja.si\/wp-content\/uploads\/2023\/10\/1-PRP-logo-small.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.las-bogastvopodezelja.si\/en\/projects\/projekti-las\/eksrp\/incoming-agencija\/","url":"https:\/\/www.las-bogastvopodezelja.si\/en\/projects\/projekti-las\/eksrp\/incoming-agencija\/","name":"Incoming agencija - Las Bogastvo pode\u017eelja","isPartOf":{"@id":"https:\/\/www.las-bogastvopodezelja.si\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.las-bogastvopodezelja.si\/en\/projects\/projekti-las\/eksrp\/incoming-agencija\/#primaryimage"},"image":{"@id":"https:\/\/www.las-bogastvopodezelja.si\/en\/projects\/projekti-las\/eksrp\/incoming-agencija\/#primaryimage"},"thumbnailUrl":"https:\/\/www.las-bogastvopodezelja.si\/wp-content\/uploads\/2023\/10\/1-PRP-logo-small.jpg","datePublished":"2022-03-16T11:43:43+00:00","breadcrumb":{"@id":"https:\/\/www.las-bogastvopodezelja.si\/en\/projects\/projekti-las\/eksrp\/incoming-agencija\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.las-bogastvopodezelja.si\/en\/projects\/projekti-las\/eksrp\/incoming-agencija\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.las-bogastvopodezelja.si\/en\/projects\/projekti-las\/eksrp\/incoming-agencija\/#primaryimage","url":"https:\/\/www.las-bogastvopodezelja.si\/wp-content\/uploads\/2023\/10\/1-PRP-logo-small.jpg","contentUrl":"https:\/\/www.las-bogastvopodezelja.si\/wp-content\/uploads\/2023\/10\/1-PRP-logo-small.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.las-bogastvopodezelja.si\/en\/projects\/projekti-las\/eksrp\/incoming-agencija\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domov","item":"https:\/\/www.las-bogastvopodezelja.si\/en\/"},{"@type":"ListItem","position":2,"name":"Incoming agencija"}]},{"@type":"WebSite","@id":"https:\/\/www.las-bogastvopodezelja.si\/en\/#website","url":"https:\/\/www.las-bogastvopodezelja.si\/en\/","name":"Las Bogastvo pode\u017eelja","description":"Las Bogastvo pode\u017eelja","publisher":{"@id":"https:\/\/www.las-bogastvopodezelja.si\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.las-bogastvopodezelja.si\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.las-bogastvopodezelja.si\/en\/#organization","name":"Las Bogastvo pode\u017eelja","url":"https:\/\/www.las-bogastvopodezelja.si\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.las-bogastvopodezelja.si\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.las-bogastvopodezelja.si\/wp-content\/uploads\/2022\/03\/logo.jpg","contentUrl":"https:\/\/www.las-bogastvopodezelja.si\/wp-content\/uploads\/2022\/03\/logo.jpg","width":400,"height":200,"caption":"Las Bogastvo pode\u017eelja"},"image":{"@id":"https:\/\/www.las-bogastvopodezelja.si\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.las-bogastvopodezelja.si\/en\/wp-json\/wp\/v2\/pages\/6864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.las-bogastvopodezelja.si\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.las-bogastvopodezelja.si\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.las-bogastvopodezelja.si\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.las-bogastvopodezelja.si\/en\/wp-json\/wp\/v2\/comments?post=6864"}],"version-history":[{"count":0,"href":"https:\/\/www.las-bogastvopodezelja.si\/en\/wp-json\/wp\/v2\/pages\/6864\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.las-bogastvopodezelja.si\/en\/wp-json\/wp\/v2\/pages\/6874"}],"wp:attachment":[{"href":"https:\/\/www.las-bogastvopodezelja.si\/en\/wp-json\/wp\/v2\/media?parent=6864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}